Here is the real story of a doctor who has done marketing a different way and thus broken his own record for new patient numbers within one day.

Between May 8 to May 15, we are giving away a free practice consultation for doctors who would like to learn how to increase new patients but without using any advertising.

You will learn:

• How to obtain FREQUENT press coverage for free?

• How to get local business owners to refer to you without you ever needing to leave your office?

• How to get other health care professionals to refer to you – without time-consuming luncheons or visits?

• How to be talked about on the internet – without any Facebook, Twitter or social media work?

Get free exposure for your practice.

Sign up below for this free consultation.

]]> http://blog.unadvertise.com/articles/free-exposure-advertising/feed 0 http://blog.unadvertise.com/news/medical-practice-marketing-vital-normal-economy http://blog.unadvertise.com/news/medical-practice-marketing-vital-normal-economy#comments Wed, 02 May 2012 22:45:02 +0000 Helmut Flasch http://blog.unadvertise.com/?p=2470 login or click here to Register.

Survival & success in today’s economic woes and tomorrow’s uncertainty

In the economic environment we now know as the “new normal,” traditional approaches to business success for a medical practice or dental practice need a new examination.  In fact, the very survival of a practice is now – more than ever – tied to meeting the challenge of medical practice marketing or dental practice management.

The economic climate – and key changes in the conditions of patient populations – have put a new premium on medical practice marketing, and on the role of the medical business consultant who generates a real return on investment in marketing a physician’s practice.

It’s a harsh landscape.  US Bureau of Labor Statistics reports show fourteen million Americans out of work, with more than six million without a job for more than six months. The Commerce Department told us at mid-year that growth in the gross domestic product has hovered near zero in 2011. Consumer spending has remained flat, housing prices are still falling . The ability of government to generate a solution in the foreseeable future is reflected in recent down-grade of US bond ratings.  Editors from the New Yorker to the Wall Street Journal see the government’s response as somewhere between “too little, too late” and simply off target.

Despite a declared “recovery” begun in 2009, data that reflect real life in the US depict a bleak reality.  Census Bureau information told us that poverty last year surged to 46.2 million Americans.  Median household income —  a financial health indicator for the middle of US population — fell 2.3% to $49,445 in 2010 vs. the previous year, and 7% from 2000.

One million more Americans lost health insurance.  US Census data showed the continuing a decade-long erosion in coverage, with the percentage of uninsured climbing to 16.3% – the highest ever recorded. A driving factor is the elimination or reduction of health benefits by employers as healthcare costs continue to climb.  That trend has reduced the percentage of Americans who get health benefits through their jobs from a peak of 65.1% in 2000 to 55.3% last year.

At the same time a so-called recovery had supposedly begun, results from medical practices across the nation confirmed a different – and palpable truth. Median revenue a practice collected per full-time-equivalent physician plunged by 7.8% in 2008, according to the MGMA report on multispecialty practices – a bellwether for overall economic trends for health care. The drivers of this deterioration have since continued unabated.

The business results of the medical practice are under unprecedented assault – with attempts by physicians to boost productivity and control expenses just not able to keep pace with declines in collections, average gross revenue and operating costs.

“Personal incomes are falling, and the rates of insured in the population are declining,” says medical marketing consultant Helmut Flasch of Doctor Relations in California. “This is a time to be the most aggressive about finding, engaging, capturing and keeping the most desirable patients in a local or regional market – and that’s driven by medical practice marketing or dental marketing for the dentists.”

“We’ve seen doctors with superb professional skills and have the most advanced technology that are still seeing declines.  Medical practices that do not aggressively market for the highest quality patients will not survive.”

“This is really a situation of survival of the fittest,” says Flasch.

If the “fit” will survive – some even prosper – what does “fit” mean in terms of medical practice management?

Surely, there is no substitute for excellence in diagnosis and treatment.  There’s no substitute for employing technology to its fullest. Yet, medical practices providing superb treatment and state-of-the-art equipment are also suffering on the business side.  Thus, “fitness” on the business side of medical practice management is now the focus.

“The key is in marketing. Businesses small or large, local or global will build success on marketing  -  telling their story, building relationships.  Consumers make physician choices based on their perception of affinity with that doctor.”

The fitness equation for medical practice marketing – just as with all types of fitness – requires some careful planning, commitment and application of advanced methods.  Choices must be good ones for medical marketing dollars to be effective and to produce real return on investment.

Flasch lists four key areas of “fitness” for medical practice management.

• Maximize the impact of every marketing dollar you spend.  Enlist the support of community forums and piggy-back your messages to the community’s existence resources. In this way, you are using other people’s effort and money to spread the word for you instead of only depending on your own resources of time and money which will be limited.
• Structure marketing outreach to do more than state a message.  Turn community members into fans, and fans into advocates who recommend and endorse you. One of the best ways to do that is to give the community and especially the community leaders a reason to weave your name into the everyday communication without necessarily touching the clinical aspect, but a common community oriented topic.
• Use the power of the press, rather than placing ads. The press will of course have no interest in promoting your practice, but will want to report news. A small suggestion here would be to hook on to already existing press about health and health-related issues, even just about common living, and make it local.
• Utilize communication technology. The internet and the multitude of communications that take place there are multipliers of your marketing time and dollars.  Nothing levels the playing field for the not-so-cash-rich promoter like internet marketing, and when it comes to local internet marketing most local business have not yet caught on to the immense potential this medium brings to the table.

Business fitness driven by marketing is the pivot point for survival – and prosperity – for medical practice management on the harsh landscape of the “new normal” as well on the unpredictable ground of the future.

International Business Consultant and author Helmut Flasch is the creator of the award-winning marketing strategy “Un-Advertising” that has helped healthcare practices worldwide increase profits without wasting money on traditional old school marketing. To receive a practice income improvement consultation, visit www.UnAdvertise.com or call 800-625-2002.

]]> http://blog.unadvertise.com/news/medical-practice-marketing-vital-normal-economy/feed 0 http://blog.unadvertise.com/articles/decide-succeed-fail-hands http://blog.unadvertise.com/articles/decide-succeed-fail-hands#comments Thu, 19 Apr 2012 00:41:04 +0000 Helmut Flasch http://blog.unadvertise.com/?p=2464 login or click here to Register.

Hello Doctors, Practice Owners and Business Owners,

Economics have been very poor in this country and despite talks about recovery, both you and I know that on a long term trend, the US is hit hard by this ongoing recession and no matter how recession-proof you think your profession is, or your neighborhood is, it affects ALL Americans.

Here is something which I wish to share with you.

It is to remind you that happiness, freedom and prosperity are not something being handed down to us by some deity or our ancestors, but those are conditions which we fight for everyday.

And as long as you fight for a better condition in your personal life, your business and your family, there will be more happiness, more prosperity, more of everything that you want.

The moment you give up working hard for a better business, or a better relationship, or attaining your personal goals, deterioration and degradation will set in.

And perhaps the bad economy is not necessary an unfortunate happening. Perhaps it does wake us up to the fact that we have become complacent as a country, our conditions have long been deteriorating and we have stopped fighting for the values and qualities dear to us.

Perhaps it’s time every single one of us begin to take a lot more responsibility by first asking “what can I do?” instead of “why I am not getting what I deserve to get?”

Hope this clip below helps you make the right decisions in your business, your relationships and in your personal life.

Helmut Flasch
CEO
UnAdvertising Marketing Strategy

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How would you like to be on the 1st page of Google TODAY with no work involved?

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Boulder CO
	Boulder CO: Three (3) 1st Page Ranking for 1 profitable keyword.Total of 8 TOP RANKINGS on the 1st Page of Google for various keywords.

West Hollywood CA
	West Hollywood CA: FOUR (4) 1st Page Ranking for just 1 profitable keyword.Total of 18 TOP RANKINGS on the 1st Page of Google for different lucrative keywords.

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	Portsmouth VA: FOUR (4) 1st Page Ranking for just 1 profitable keyword.Total of 18 TOP RANKINGS on the 1st Page of Google for different lucrative keywords.

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	Long Beach NY: FIVE (5) 1st Page Ranking for just 1 profitable keyword.Total of 30 TOP RANKINGS on the 1st Page of Google for different lucrative keywords.

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There are many videos on this subject that one could find on the internet.

But since many doctors have asked me about the current trend of the economy and whether we are going to recover or not, I would like you to see the bigger picture.

Watch this video all the way to the end. You deserve to know the truth.

There is always something a person can do, no matter how dire the situation is.

Helmut Flasch

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The digital revolution has taken a life of its own and doctors who still do not believe that patients are LOOKING for healthcare providers online will never recover financially from this major shift of marketing trend.

Doctors who are complacent about their websites or Facebook or Twitter will get a rude awakening: digital revolution has grown beyond having a stagnant website or boring Facebook.

If you want to make an impact in your marketing dollars, stop wasting it on out-dated marketing techniques!

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Don’t be ignorant of the power of the internet.

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Enroll me for the auto-pilot digital revolution crash course!

]]> http://blog.unadvertise.com/articles/spend-money-advertising-watch/feed 0 http://blog.unadvertise.com/articles/patients-online-websites http://blog.unadvertise.com/articles/patients-online-websites#comments Mon, 20 Feb 2012 23:13:16 +0000 Helmut Flasch http://blog.unadvertise.com/?p=2427 login or click here to Register.

So you have a website…

But are you showing up on the 1st page of Google?

And if you are showing up on the 1st page of Google…

are you showing up MUTIPLE TIMES, with MULTIPLE KEYWORDS?

For example, a dentist might show up when someone types in “dentist”.

But look at the array of dental keywords below that are also profitable:

a) Cosmetic Dentist

b) Dental Implants

c) Dental Veneers

d) Invisalign

e) TMJ

f) Dentures

g) Gum Disease

h) Laser Dentistry

i) Sleep Apnea

Don’t Put Your Eggs in One Basket…

Doctors have a nice website or they set up Facebook or they have a nice online review program and they think that that is enough.

Recently a major online review company lost their connections with Google and many dentists suddenly find their hard-earn listings and patient reviews on Google disappear. That is what happen when a practice owner does not innovate on the ways to use the Internet.

Increase New Patients Online Automatically

-Without relying on websites

-Without relying on Pay-per-click (Google Advertising)

-Without Relying on tedious work on Facebook or Twitter

Get a FREE 83 min Consultation today.

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How would you like to be on the 1st page of Google MULTIPLE times

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 How would you like to be on the 1st page of Google MULTIPLE times TODAY?

LISTEN UP!!

We have created a turnkey Search Engine Domination System where all you need to do is to “plug in” and you can APPEAR on the 1st page of Google within DAYS!!

In the last 2 months, we have pre-built many 1st Page Listings on Google and all a doctor need to do is to take over these listings and we will transfer the rankings over to them.

That means YOU can be on the 1st Page of Google WITHOUT waiting a long time and without spending thousands of dollars on your website or fiddling around with Facebook and Twitter.

Here are a small sample of the cities in which we are already on 1st Page Position (And a doctor in that area can simply “plug in” and claim the 1st page rankings.)

Boulder CO
	Boulder CO: Three (3) 1st Page Ranking for 1 profitable keyword.Total of 8 TOP RANKINGS on the 1st Page of Google for various keywords.

West Hollywood CA
	West Hollywood CA: FOUR (4) 1st Page Ranking for just 1 profitable keyword.Total of 18 TOP RANKINGS on the 1st Page of Google for different lucrative keywords.

Portsmouth VA
	Portsmouth VA: FOUR (4) 1st Page Ranking for just 1 profitable keyword.Total of 18 TOP RANKINGS on the 1st Page of Google for different lucrative keywords.

Long Beach NY
	Long Beach NY: FIVE (5) 1st Page Ranking for just 1 profitable keyword.Total of 30 TOP RANKINGS on the 1st Page of Google for different lucrative keywords.

We have hundreds of
Google’s 1st Page rankings
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…and we are adding more every single week!

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These are TURNKEY rankings ready for a doctor
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Want to know if we have your city and your profession available?

Get in touch with us below in a FREE consultation.

If we do not have your cities and professions available,
we will show you a very easy way to get those 1st Page rankings.

Yes, I would like to know if you might have my unique city and profession already pre-built for 1st page rankings.

And I would like to know how to dominate the 1st page of Google NOW.

Give me my FREE consultation below.

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It is simply not true that businesses cannot survive in a slower economy.

Here is her story:

A local news is not the same as advertising in the newspaper, TV or radio.

News is an endorsement by a third entity. Advertising is YOU tooting your own horn.

News is more believed. Advertising claims are no longer trusted by the consumers as all your competitors say the same things.

News can spread (word-of-mouth, Facebook, Twitter etc). Advertising goes to the trash can.

News is FREE. Advertising is NOT free.

Remember, it is not one’s lack of resources like time and money that is making one’s income going down but one’s lack of resourcefulness to find ways to increase it!

We have put together a FREE no-cost training on how to use the power of FREE PRESS to put your practice into the spot light.

Register below for a 87 minute one-on-one consultation for practice owners.

Use the Power of FREE PRESS and

Put Your Practice into the Hearts and Minds of Your Patients!

]]> http://blog.unadvertise.com/articles/power-free-press-doctor-patients-coming-droves-appearing-local-news/feed 0 http://blog.unadvertise.com/articles/cnn-news-doctors-broke http://blog.unadvertise.com/articles/cnn-news-doctors-broke#comments Tue, 10 Jan 2012 19:31:05 +0000 Helmut Flasch http://blog.unadvertise.com/?p=2356 login or click here to Register.

Excerpt from “CNN: Doctors Going Broke” Article:“NEW YORK (CNNMoney) — Doctors in America are harboring an embarrassing secret: Many of them are going broke. This quiet reality, which is spreading nationwide, is claiming a wide range of casualties, including family physicians, cardiologists and oncologists.” “Industry watchers say the trend is worrisome. Half of all doctors in the nation operate a private practice. So if a cash crunch forces the death of an independent practice, it robs a community of a vital health care resource.” “…an oncologist with a stellar reputation in the community who hasn’t taken a salary from his private practice in over a year. He owes drug companies $1.6 million, which he wasn’t reimbursed for. Dr. Neil Barth is that oncologist. He has been in the top 10% of oncologists in his region, according to U.S. News Top Doctors’ ranking. Still, he is contemplating personal bankruptcy. That move could shutter his 31-year-old clinical practice and force 6,000 cancer patients to look for a new doctor.” “The economics of providing health care in this country need to change. It’s too expensive for doctors,” he said. “I love medicine. I will find a way to refinance my debt and not lose my home or my practice.” If he does declare bankruptcy, he loses all of it and has to find a way to start over at 60. Until then, he’s turning away new patients whose care he can no longer subsidize… “Dr. Mike Gorman, a family physician in Logandale, Nev., recently took out an SBA loan to keep his practice running and pay his five employees.” “It is embarrassing,” he said. “Doctors don’t want to talk about being in debt.” But he’s planning a new strategy to deal with his rising business expenses and falling reimbursements.” “I will see more patients, but I won’t check all of their complaints at one time,” he explained. “If I do, insurance will bundle my reimbursement into one payment.” Patients will have to make repeat visits — an arrangement that he acknowledges is “inconvenient.” “This system pits doctor against patient,” he said. “But it’s the only way to beat the system and get paid.”

This CNN article got a whopping 10,000 people recommending it on Facebook and got 5000 comments.

Most people who have commented support the doctors and want to see doctors doing well. Here is one particular comment that I think summarizes the overall viewpoint:

“Take a good look around at doctors today and see if they are living a lifestyle any better than CPA’s, bankers, or business owners. My friend is a doctor and makes a six figure income, but that is not the income that he brings home after taxes and overhead. In fact he lives in a neighborhood with plumbers, college teachers, and other doctors in a comfortable but not wealthy neighborhood.

He drives a 15 year old truck, His income is taken up by all that is mentioned below. He must go to med school to become a doctor $200,00.00. He must run an office, pay malpractice, etc.

How many people with his education and work hours do you know do not make a six figure income? Should he do all of this for nothing? Is there any other profession wherein a person works like this an assumes tremendous responsibility for people’s lives and make less?

No one should assume that doctors should just do all of this for little income.

Ethics aside, medicine is a business.

Tell me any other profession where a person has this type of education and work hours and makes no money doing it and is happy. I really want to know.”

Dear Doctors,

If you do not realize that this fact of doctors working harder and making less is already upon ALL health care professionals, no matter how you think it would never happen to you, you will one day be caught with having to cut back drastically, having to struggle to support your kids to college and wonder why despite working so hard, you cannot build a nest egg and have to work beyond retirement age.

Maybe you are already at that point that despite the last 10-12 years of good economic growth, you do not have a nest egg and now with a crashing economy, that goal of having financial stability is further than ever before!

As Einstein has said, “Definition of Insanity is doing the same thing over and over again and expecting different results.”

So instead of doing the same things over and over again, what can you do that is DIFFERENT?

First of all, be honest with yourself. Answer these questions:

• Have you known that you need to work harder on promotional strategies to get your name in front of patients that could afford your services but you have never step on the gas pedal fully and honestly?

• Are you depending only your insurance to bring you patients and depending on their timetable to pay you?

• Are you depending only on your patient base or referring doctors base to bring you patients?

• Are you engaging in 1 or 2 marketing campaigns like Yellow Pages or newspaper ads or just the internet and think that these are sufficient for your business to survive in a harsh economy?

• Are you telling yourself marketing is not important – treating patients well is ALL you need do ( despite all evidence that this is no longer enough)?

If you answer YES to any of these questions, then congratulations to your competitors, as you will have less and less exposure and visibility in your community and your competitors would be more than happy to see you reaching out less to potential patients.

Especially in a slow economy, the savvy doctor who is taking advantage of less doctors marketing in his area will STICK OUT through his marketing efforts.

The doctors and dentists who are working with the “UN-Advertising” approach are achieving large visibility at only a fraction of the cost.

Recently, a large medical publication DotMed News published our recommendations for health care professionals:

“[Un-advertising]…using other people’s effort and money to spread the word for you instead of only depending on your own resources of time and money which are limited…”

IMAGINE THIS: 

• What if you could reach out to at least 10,000-30,000 people in your area WITHOUT depending only on your own time and money?

• What if you could get A LARGE QUANTITY of WORD-OF-MOUTH from strangers – not just depending on your own patient pool?

• What if you could get more Fee for Service patients?

NOW YOU CAN!! 

Get a private Practice Owner Briefing by our top experts on how to increase qualified NEW PATIENTS and increase your bottom line despite the financial challenges.

This consultation and all information shared are confidential and are for Private Practice Owners ONLY:

If you are already doing well financially, congrats! But talk to us for more ideas on how to streamline your marketing budget – achieve more for less!

If you are not doing as well as you should financially, register right away for our briefing and set aside at least 87 minutes for this consultation:

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