The internet has made communication of ideas and information a lot easier, cheaper and faster than any media out there.
This is good news for a practice or business owner who would like many new patients/customers to know about his or her services or products.
However, on the flip side of the coin, how about bad news? Bad news travel just as fast, if not faster, thanks to the internet!
There are more and more ‘review web sites’ where consumers are asked to rate and comment on the services and products of a vendor.
These reviews do come up on the 1st page of Google when people are searching for a doctor or a business like a restaurant in a particular area.
Recently I spoke with one doctor who has a couple of below average ratings and reviews and because they do show up on the 1st page of Google, those reviews affected his practice negatively, even though those few reviews do not reflect the majority of opinion of satisfied patients.
Too often is the case of a doctor who by being ignorant of such sites, become the victim of a few negative internet reviews without even knowing about them.
The good news is, if you know how to use the review sites to your advantage, you could get to the 1st page of Google easily with positive reviews — and all these without paying for advertising.
Don’t be a victim of negative reviews. Don’t let your good work be swept under the carpet.
The truth is, whenever you have done a fantastic job as a doctor or have provided a great product for your customers, most customers think that your good services/products are ‘expected’ and they do not necessarily find it ‘special’ enough to tell other people about it.
But if you follow certain protocol, you could increase the number of referrals and positive reviews, without ever resorting to expensive advertising.
That is also why our basic principle in Un-Advertising is: get other organizations and people to toot the horn for you instead of you tooting your own horn!
I have prepared a report on how to overcome negative reviews and promote positive reviews about your practice and how to have them show up on the 1st page of Google.
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