Be Known as a ‘Jolly Good Fellow’ and Thus Be Remembered and Trusted as a Person in Your Community

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Give the community ‘food for talk’ about you and your business.

  1. Community leaders such as church leaders, school principals, police and fire departments, the civic servants etc love goodwill activities and do not mind to spread the word of mouth for you.
  2. The public and other business owners prefer to refer to a business that is known for expertise AND goodwill.
  3. If you are a medical or dental specialist, you will get more patient referrals from general practitioners using this strategy.
  4. The press is always looking for ‘community news’. You naturally become more newsworthy with community activities than sales events about your business.

The Principles Behind

Community leaders and organizations have a strong desire to let their parishioners, members, public know about the humanitarian community activities.

Churches, school teachers and other nonprofit organizations, are always looking to tell the community about pleasant and good things which could benefit them.

Letting people in the community know about social activities which help children, the elderly, sick, and underserved (poor) IS their job.

This is where you can cash in your chips. If you provide:

  • Programs which help children in terms of building morale, staying off drugs, improving education and in short helping them to become tomorrow’s leaders.
  • Do something for the under-served people that will help them in areas of health and basic living such as food.
  • Help the elderly people with something that acknowledges them for their past contributions and make their current existence more appreciated.

It is those activities above which churches, fire departments, school teachers and mayors as well as any and all people in the community will promote via their existing ways of contacting their members, parishioners, parents, etc.

They will use their existing church meetings, announcing in their PTAs, in their newsletters, in their direct contact with the public.

Many practice and business owners ask us “what kind of events” they should do. First of all, you will get the exact instructions on how to perform some of these events without ever leaving your office by CLICKING HERE.

Second of all, what kind of events you are doing – whether you put together programs to help children, elderly people or the under-served  — is not as important as how you PROMOTE these events and how many people HEAR about your events in connection with your name.

That’s right. How many people hear about your event is much more important than what kind of event you are doing – as long as you adhere to the principle of doing something which benefits the people of the community whether young or elderly.

Please let’s also make sure that you understand that any and all social, humanitarian activities I’m advocating you to participate in, will require extreme little time of your staff and even less time on you, the business or practice owner.

The activities that you will be engaging in are activities of concept and have nothing to do with you attending baseball games, washing graffiti off the wall, going to church, speaking at the Rotary Club or Chamber of Commerce etc.

All of us would prefer to do business with people we have affinity for. (Diplomas, many years in business, qualifications etc will never be understood fully or appreciated by your public).

In a world which has become rather impersonal – doing things which are human will differentiate you and set you apart from your competition like nothing else.

When I say ‘like nothing else’ I mean like nothing else!

You want your name to ring a bell whenever your service is needed?

Well, then give back to the community. Be part of your community !

But do it the right way or you will find yourself spending lots of time at boy scout meetings, Rotary Meetings, baseball games, etc. You will also find yourself spending money on sponsorships etc and yet you will not achieve any “jolly good fellow” recognition at all.

The town won’t talk about you.

Left Video: An example of how a simple goodwill activity garners positive press for the business owners doing the event.

Do A Good Deed

Learn how to get your own press – the best FREE promotion of your practice without advertising.

Click here to read the section on how to get positive press.

When you are known as a community activist, – someone who is caring for the community in different ways, you win the hearts of more people than any advertising can achieve.

Local business owners, other related professions and the public at large will forward your community messages – along with your business name — to even more people.

Those same people, as well as the public at large will post your news on their Facebooks, Twitters etc.

Keep in mind that the topic of dentistry, or any other heath care field is not exactly the talk of the day, and thus to get a large following or to be put on other peoples’ Facebook is – well not happening too often in your field. You are not Paris Hilton when it comes to grabbing attention– if you might have noticed.

And even though neither will the community activities you do give you an overnight celebrity status, the way these activities garner attention will still beat any advertising you do in your profession by a long, long shot!

Newspaper reporters are on the constant lookout for ‘human interest’ stories too.

Your goodwill activities that involve the young, the old and the community at large fit the bill very well.

Remember: all of us, including you, prefer to do business with someone we actually like –someone who is involved and helping others.

The very interest we all have in children and the elderly will guarantee a name association of immense magnitude!

This concept – or strategy, is filling the most powerful offices in the world: the office of the presidency of every country in the world including the USA.

It’s like taking candy from a child – hmm – actually it’s like giving candy to a child.

So let your business be well-known as a likable entity – you will win hearts and thus new customers.

In Conclusion:

Churches, school teachers and other community groups are heavily interested in furthering anything which helps youth, elderly people or the undeserved.

Those organizations have huge followings, have natural communication lines to their members, parishioners etc.

You now are endorsed not only by people who are very influential with a large number of people, but who also have superior credibility.

It is also proven throughout the country that consumers prefer to do business with people who work with non-profit organization and who participate in community activities.

Did you know?

Harvard University MBA program does not accept students into their program if they have not, on their own and naturally, proven to participate in social community activities before applying.

They obviously believe that nobody can be a great leader and become successful if they do not contribute to their community.

You of course still must be doing the right marketing steps which tell people to take actions on your services or products. But by being well-known as a good-willed person, your sales effort will go a lot better as now your prospects trust you even before they step into your practice!

Click here to get the exact action steps to shine the spotlight on your practice without advertising!

How to Use the Internet to Double and Triple Your Customers or Patients Referrals

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The internet has made communication of ideas and information a lot easier, cheaper and faster than any media out there.

This is good news for a practice or business owner who would like many new patients/customers to know about his or her services or products.

However, on the flip side of the coin, how about bad news? Bad news travel just as fast, if not faster, thanks to the internet!

There are more and more ‘review web sites’ where consumers are asked to rate and comment on the services and products of a vendor.

These reviews do come up on the 1st page of Google when people are searching for a doctor or a business like a restaurant in a particular area.

Recently I spoke with one doctor who has a couple of below average ratings and reviews and because they do show up on the 1st page of Google, those reviews affected his practice negatively, even though those few reviews do not reflect the majority of opinion of satisfied patients.

Too often is the case of a doctor who by being ignorant of such sites, become the victim of a few negative internet reviews without even knowing about them.

The good news is, if you know how to use the review sites to your advantage, you could get to the 1st page of Google easily with positive reviews — and all these without paying for advertising.

Don’t be a victim of negative reviews. Don’t let your good work be swept under the carpet.

The truth is, whenever you have done a fantastic job as a doctor or have provided a great product for your customers, most customers think that your good services/products are ‘expected’ and they do not necessarily find it ‘special’ enough to tell other people about it.

But if you follow certain protocol, you could increase the number of referrals and positive reviews, without ever resorting to expensive advertising.

That is also why our basic principle in Un-Advertising is: get other organizations and people to toot the horn for you instead of you tooting your own horn!

I have prepared a report on how to overcome negative reviews and promote positive reviews about your practice and how to have them show up on the 1st page of Google.

Click Here on How to Handle Bad Customer/Patients Reviews on the Internet and How to Use the Same Principle to Get Listed High on the First Page of Google with A Super High Conversion Rate

Turnkey Search Engine Domination Without Using Websites and Without Using Facebook and Twitters.

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How would you like to be on the 1st page of Google MULTIPLE times

  • WITHOUT using any advertising,
  • WITHOUT depending on your website
  • WITHOUT time spent on Facebook and Twitter?

 How would you like to be on the 1st page of Google MULTIPLE times TODAY?


We have created a turnkey Search Engine Domination System where all you need to do is to “plug in” and you can APPEAR on the 1st page of Google within DAYS!!

In the last 2 months, we have pre-built many 1st Page Listings on Google and all a doctor need to do is to take over these listings and we will transfer the rankings over to them.

That means YOU can be on the 1st Page of Google WITHOUT waiting a long time and without spending thousands of dollars on your website or fiddling around with Facebook and Twitter.

Here are a small sample of the cities in which we are already on 1st Page Position (And a doctor in that area can simply “plug in” and claim the 1st page rankings.)

Boulder CO
Boulder CO:
Three (3) 1st Page Ranking for 1 profitable keyword.Total of 8 TOP RANKINGS on the 1st Page of Google for various keywords.
West Hollywood CA
New Patients Marketing West Hollywood CA:
FOUR (4) 1st Page Ranking for just 1 profitable keyword.Total of 18 TOP RANKINGS on the 1st Page of Google for different lucrative keywords.
Portsmouth VA
Portsmouth VA:
FOUR (4) 1st Page Ranking for just 1 profitable keyword.Total of 18 TOP RANKINGS on the 1st Page of Google for different lucrative keywords.
Long Beach NY
New Patients Marketing Ideas Long Beach NY:
FIVE (5) 1st Page Ranking for just 1 profitable keyword.Total of 30 TOP RANKINGS on the 1st Page of Google for different lucrative keywords.

We have hundreds of
Google’s 1st Page rankings
all across USA

and we are adding more every single week!

(No work involved.
These are TURNKEY rankings ready for a doctor
to use immediately in his or her city.)


Want to know if we have your city and your profession available?

Get in touch with us below in a FREE consultation.

If we do not have your cities and professions available,
we will show you a very easy way to get those 1st Page rankings.


Yes, I would like to know if you might have my unique city and profession already pre-built for 1st page rankings.

And I would like to know how to dominate the 1st page of Google NOW.

Give me my FREE consultation below.

Using Free Internet Marketing Strategies to Dominate Google

Small Business Dilemma: Spending too much money in marketing?

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A question many of my clients ask is “How much of my particular income should go over to marketing? What is a standard marketing budget?” Accountants and other analysts out there are always analyzing what is standard and what is good. Where they get their data about what is ‘right’, I don’t know and 99.9% is incorrect. How much do you spend on marketing? How much do you spend on dental website marketing? As much as it takes to move up and get people into your business.

Even if it costs you six times what you are making now, you need to market. Am I joking? I am absolutely not joking. Do you usually need that? No, not really. But then again maybe yes especially if you are making little money right now. That is what it will take.

I have traveled for many years and studied business while I worked for different companies. I realized that the successful companies do not ask what their budget for advertising should be.

The point is, the successful people just market more. It’s a little bit like when you are sick. How much of the doctor’s bill should you pay? When I started my business, how much money did I make? Zero. How much did I spend on marketing? It didn’t matter, whether I spent $400 or $4000 it was more than what I made because I made nothing.

I once had a client who owned a dental practice in Los Angeles. He was spending quite a bit on advertising when he first started his business.

Flyers, coupons, internet dental marketing, stuff like that. He became my client 12 or 13 years later.

At that point in time he no longer did any of those types of things. I asked him, ” Why did you stop, did it not work?” He said no, it worked, it brought people in.

He said that he advertised alot when he first opened his practice, just to get people in. However, he stopped marketing because he was told by other ‘experts’ that he should not be spending so much money! Then he paid me to tell him to start marketing again, which he did.

There are, however, tremendous amount of ways out there for dental advertising and internet dental marketing where the cost is so little that anybody can afford it. You can inch your way up.

Un-Advertising strategies to DOUBLE your practice and DOUBLE your income

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Here are the 7 Un-Advertising strategies to DOUBLE your practice and DOUBLE your income:

Strategy 1: Receive FREE exposure constantly in the media without spending a dime in advertising

  • People simply believe in news more so than in advertising!
  • Learn how to get your practice featured FOR FREE on TV, radio and in newspapers as positive news.
  • Doing this exactly the way as we teach you in your Un-Advertising program, you will get about 6-20 free press exposures a year – without spending money in advertising.
  • High-quality patients will knock on your door instead of you looking for them.
  • You will attract higher quality employees to work for you as your business is now more well-known

When the media endorses you, it is the best and most-believed ‘advertising’.

– Helmut G Flasch, CEO Doctor Relations

Watch the videos below for further explanations.

Differentiate Yourself Promoting Yourself as an Expert Through Media

Strategy 2: Get patient referrals from other doctors, – socially and clinically- without you or your staff ever needing to leave the office.

  • Learn how to get social and casual referrals from doctors who might not even be connected to you clinically.
  • A dentist can receive patients from a medical doctor and vice versa! How many doctors of other professions are in your area? If you spend no advertising money and yet get ONE patient referral from each one of the doctors, how much ROI is that for you?
  • If you are a specialist, this program will increase patient referrals from other doctors in your area without you even asking for referrals! How many more doctors would you like to have in your referring network? Un-Advertising accomplishes deep connections with other doctors without you having to leave your practice.
  • This program will also attract the health care professionals from other fields to become your patients. Would you like to become the doctor of other health care professionals? This strategy will show you how!

“Most people have great connections but they do not know how to harness them.”

– Jeffery Gitomer, Sales Guru and NY Times Best Selling Author.

Watch the video below for further explanations.

Increasing Referrals From Health
Care Professionals

Strategy 3: Get business owners to become your patients and also refer their staff, friends and customers

  • Most doctors market directly to consumer households but they forget another high quality source of patients – small business in the area.
  • Regardless of whether you are a specialist or general practitioner, attract business owners in your area, their staff and/or their customers to become your patients.
  • Learn how to receive patient referrals from small and large businesses around you – without spending advertising money.
  • Our program will show you that you can make valuable business connections with CEO’s and small business owners without ever leaving your office.

“All achievements, all earned riches, have their beginning in an idea.”

Napoleon Hill, American Author “Think and Grow Rich”

Strategy 4: Get FREE 3rd-party endorsements from community leaders

Community leaders, such as Fire Chiefs, Police Chiefs, Red Cross Chiefs, Mayors, City Council Members, Church Leaders and School Principals and teachers etc have increasable influence on the community.

  • Learn how to get local community leaders to speak well about your practice to the public that they meet.
  • You do not have to leave your office nor participate in any political events, religious meetings or educational ‘sponsorship’ to get this support.
  • Getting referrals from highly respected public servants is probably the most elegant way of getting quality patients.

“Other people saying good things about you is more powerful than you saying good things about yourself” – Unknown

Strategy 5: Drastically increase patient’s referral without ever asking for a referral.

  • How to have existing patients coming back over and over again more than now
  • How to make a patient refer other new patients to you – without you asking directly?
  • How to elegantly up-sell or deliver more services that a patient could benefit from?
  • Certain diagnostics and tests are necessary for patients and reimbursements are excellent for the doctors. Find out how you could incorporate these into your practice through our ‘Health and Wealth Through Diagnostics’ program

“In marketing I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last.”

– John Romero, American Inventor

Watch the video below for further explanations.

Improving Patient Referrals

Strategy 6: How to use effective mass marketing strategies that are inexpensive and will bring you high ROI.

  • If you MUST advertise, we will show you how do you do it effectively without spending an arm and a leg
  • Which type of advertising is most suitable for doctors? Use the right ones to improve your profits.
  • Learn how even inexpensive advertising can attract higher quality patients.
  • Find out why advertising alone has little chance of a good ROI, what’s needed to make advertising working.

Strategy 7: Teamwork and alignment of your staff that bring more profits in the office

  • Are staff meetings necessary? Why do some of the staff meetings not result in more production and are just a waste of time?
  • How to motivate your staff when you are not even motivated yourself?
  • Learn how to groom your staff to be responsible and effective
  • We give you an accurate staff evaluation tool to screen “WHO” should work for you in the first place. Some people might be meticulous and leave no crumbs on the table, and they are needed for many tasks, such as accounting, programming etc. but is that person good as a sales person or office manager?
  • This tool will show you why some tasks are not to your liking and others are pleasing to you. The tool will show you how to (a) concentrate and get even more benefits from the tasks you like and (b) free yourself from the task you do not care so much about or improve on it by sheer knowing what is going on.

“Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning against the right wall.”

Stephen R. Covey, Best-selling author

Watch the video below for further explanations.

Staff and Teamwork

Bonus Strategy #1:
Using Social Media to start a non-stop viral

marketing campaign about your message

Watch the video below for further explanations.

How to use Social Media In your Business

Bonus Strategy #2:

Free with Purchase of our Double Your Take-Home Profits Premier Program.

Become an author – Not just an author – but a BESTSELLING Author
  • Authors are the most influential people in the world.
  • A book is believed, believed, believed….
  • Authors get invited to any and all radio shows, TV shows and all reporters want to write and quote an author.
  • The media, the community leaders, the medical field, and the patients will regard you as the undisputed EXPERT in your field.
  • You will be able to promote anything you want to promote – in your specific field of expertise and even other areas – simply because you are an author – a bestselling author in that.
  • You will get more requests for seminar speeches from professional and social organizations (if you want) than you will be able to do.
  • Your name will live on as a celebrity for your grandchildren to hear about it and be able to brag about it – and that’s the way it is.
In short – you will get the largest number of best paying patients from any of your competition by a long shot. A book gives you nothing less but a home run or a land slide win – nothing less!

“Books are the legacies that a great genius leaves to mankind, which are delivered down from generation to generation as presents to the posperity of those who are yet unborn.”

Joseph Addison (May 1, 1672 – June 17, 1719) an English essayist and poet.


Your Book is the Best Brochure

Becoming A Best-Selling Author Is Like Winning The Olympics

(And like winning the Olympics,

it is only the beginning of great recognition and financial success)

Your service will include:

*** The “YOU-DO-NO-WORK” marketing program ***

Doctor Relations will do about 90% of all the work while showing you and your staff how to do it by watching us. You the Doc, literally lifts no finger, but still gets the benefits of having a system which can easily be managed by your staff after it is all set up.
Unlimited consultation– This is the strongest pillar of your success in your Un-Advertising program. You will get unlimited personal guidance and strategic alignment on your progress until your pre-determined practice goal is reached (Usually WE DOUBLE YOUR income/new patients numbers within an 8-12 months time period.) Guarantied!!!
Training materials and scripts in audio, visual and printed format – These materials are filled with step-by-step instructions and detailed road maps on how to increase your business profits (over 250 pages of materials). The “Welcome to Success” Audio CDs and DVDs series are provided for you to learn about the principles and mechanics behind each strategy to double your business.
Building a Solid Prospect Database – You will get free mailing lists of potential prospects in your area (a $1500 value). When you have established a solid bridge from your potential customers to you, you can automate the marketing process, your marketing cost goes way down and your personal time gets free up!
Copy and Design Support – To speed up the execution of the marketing campaigns for your unique business, we will write the exact marketing copy for your campaigns and we will help you put together designs and sales letters with our 18 years of ad copy experience.
Creating Your Book – We will interview you for your book, and write a book which represents you, which will be fun to read and give the reader many points on staying healthy. Your book will be loved by any and all other medical specialists as it will edify their need for existence. Your work to write this book and make it a best seller will be counted in hours not days .

UN-Advertising Gives You A Turn-key

Marketing System

*** This is the “YOU-DO-NO-WORK” marketing program ***

  • McDonald’s, Microsoft, Starbucks and many large successful companies do not necessarily have a better product.
  • But one thing that they have that most small business owners do not have is this: a
    business system.
  • Successful companies do not allow their marketing efforts to be dependable on the mood or personal time of the business owner.
  • Their marketing systems
    carry out the required marketing like clockwork.
  • As a business owner, you no longer need to hop from marketing ideas to marketing ideas, get roller-coaster results and only in the end conclude that ‘marketing does not work anymore’.

New and Current Marketing Trends and Neat Ideas

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New Marketing Trends and Ideas

New Marketing Trends and Ideas

A New Internet Marketing Idea to Increase New Customers

Groupon: A Brand New Advertising Concept. Watch Video Below.

Be Well-Known as an Authority and Expert in Your Medical or Dental Field without Using Advertising

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The best way to be known as an expert is to give lots of education about your field.

Don’t try to tell other people what are your diplomas and qualifications.

Share real information that is helpful to the public that you wish to sell.

Strategy #1: Use the power of the local press such as traditional newspaper, TV and radio media to endorse you.

Strategy #2: Publish your own book (the best business card, and promotional item you will ever create) and make it a best seller. Not that difficult – really. Note: you do not need to physically write the book to have a best seller in your hand,

Strategy #3: Provide easily understood content that is beneficial to your public and have other entities promote these contents for you – for free!

The principles behind Strategy #1: Getting press in the local media to market (a dental or medical practice or any small businesses)

Again, the principle of having a medical or dental practice or any small business promoted and endorsed for free by some entity which has a huge following is at play here.

We all have heard of the “power of the press”.

Many small business owners and dentists etc have tried to be featured in the press without avail.

Actually getting into the press is rather simple if you know what the press needs.

And what does the press need? Data which is NEW. After all, that is why they call it the ‘news’.

Ninety-nine percent of what you and me consider news is NOT news to the newspaper or TV, radio etc.

In fact just about every press release I see which dentists and doctors try to submit to get featured in the news is so self-serving from the start that it is obvious why the reporters are ignoring it.

Here is what needs to happen for you or your practice/business to get in the news:

You need to tie your press release or contents to national or international news.

For eg, a Japan university’s news about how gum disease could open the door to Aids due to weakening of the immune system, could now be commented on by a local dentist of how this would be possible – or not possible. It would be rather immaterial whether the local dentist speaks for or against the international news.

What is most important is that a piece of national or international news could now be ‘re-package’ to a local media audience especially through the additional viewpoint of an “expert voice” from the same local area.

The news of unsafe Toyota’s could be the perfect chance for a local car mechanic to share his two-cents.

The news of the health insurance bill could be news for any doctor, insurance agent, business owner etc.

The important thing is to mention the “famous source and the famous media which has already reported on the matter.

The press has tremendous power, but just like you must know and be trained on how to use a high speed drill you must learn how to use the press, otherwise you will be just running in circles and soon be saying that the media in your area does NOT report on your profession.

Nothing could be further from the truth.

As you have succeeded to get yourself mentioned or published in the news, there is still one more step. You should make your press copy constantly visible to your clients or patients and prospects.

You do this by making copies of the printed article (full article or just excerpts) or design a copy of the TV/radio report, blowing the copy up. but in any case make nice displays which you hang in the office, display them on your website, mail to prospects and patients, so that you make sure they see it as they might have missed it in the paper or TV etc.

Many media outlets have websites which will also have an internet version of your news.

There are actually ways that cost next to nothing to have the entire internet community hear about your news and have that news easily be found on the 1st page of Google.

In fact, you can create the image of an expert without relying on press exposure. Marketing actions should be worked together in synergy and as a strategy rather than just doing one marketing tatic.

Click here to contact us if you need an automated online marketing strategy to have your expert messages found easily on the 1st page of Google .

The Principles Behind Strategy #2: “Becoming a Bestseller Author”

You have seen it – you know it:

Write a book and become an instant authority.

Become a bestseller and literally become an immortal – a legend.

TV, Radio, Newspapers love to interview authors.

A book is your ultimate brochure that will make you millions!

A normal brochure is a brochure, is a brochure, is a brochure, is a brochure. It is a flyer that talks about YOU and it is designed by some designers.

Your brochure has no further use and into the trash can it goes. And you and your practice will be forgotten almost the very same minute. Out-of-sight means out-of-mind.

How do you differentiate your brochure or information package from the sea of brochures and information packages out there?

Books are the very best brochures ever invented! There are a few ways you can use books as the ultimate brochure:

  • You get your own book – do not be limited to your profession only and do not make it dry and technical. Make sure that you edify other products or professions so that the book becomes a useful tool for many, as in point four below
  • You make it a best seller – this can be done with almost 100% certainty using specific marketing techniques. Correct book marketing strategies will accomplish this for you within 6 months.
  • You use it as a brochure to potential patients/customers (they will love it even more if it is a best seller).
  • You recruit (sell) other businesses, large, and small, to use your book as a gift item, or as a health guide or as a motivational item, or as a employee recruiting tool, depending on your book type.
  • Authors, especially best-selling authors, are well-received on radio and TV channels across the country, and especially in the area you are from. You are now an expert and if you learn how to “use” this celebrity status to your advantage, you will have set the foundation for a celebrity status and for an exit strategy that will make you money long after you have retired from your profession.

In addition, as you have companies, organizations, and associations buying your book in bulk, you will get the windfall benefit of the readers showing up in your practice and also purchasing other services, memberships or products the book might have mentioned.

IMPORTANT: You do not need to write your own book. If you are like many business owners who do not have the time nor the inclination to write even a newsletter, here is the good news: you can become a best selling author without ever lifting a finger to write!

In any case, this is an important as well as a longer chapter and there is a separate section which will show you how to get a book written and make it a bestseller as well as what to do to turn all these into professional and personal success of great magnitude.

Click Here to See Videos On How to Become A Bestselling Author

The principles behind Strategy #3: Provide easily understood content that is beneficial to your public and have other entities promote these contents for you – for free!

The internet has become the most convenient medium to spread any information to a large audience.

It makes content-sharing easy, cheap and fast and ‘viral marketing’ (spreading like a virus) can occur due to the vast ‘word-of-mouse’ potential of the web.

How about putting your contents in a way where other web sites could carry your content and promote your contents for you easily?

Go to our Internet Marketing Strategies page to learn about amazing ways to get your expert messages spread like a “virus” ( a good virus!)