Dental Consulting: A Polish to Your Practice
Note: Dentists, orthodontists, doctors, business owners, etc., have hired medical and dental consulting specialists to help increase new patients and customers, to be more well-organized and to have improved customer service. However, there is one area of medical and dental consulting practice management which most often never gets adequate attention:
When I worked as a waiter in Austria, my native country, I worked, on average, 90 hours a week, for about nine months in a row.
An American tourist told me that I was working too hard to ever make money. I replied that I loved my job and that I made good money.
He smiled, patted me on the shoulder, and said, “I’m happy for you. But I mean real money, lots of money – you can’t make it while working so hard.”
25 years later as a successful dental consulting professional, I understood what he meant.
Here is a little break-down:
Dental Consulting Organizational Structure for Practices
Goal-Maker – Every organization, or medical practice, needs a Goal-Maker (or Dream-Maker) like Kennedy, Gandhi, etc., setting goals such as “let’s fly to the moon” or “let’s free the country from those terrible suppressive occupants!”
A Goal-Maker is often a client, and therefore, does not perform the physical step of an organization. He just “dreams stuff up” so to say! Which does not mean that he is not usually pretty good at performing the two levels below him.
It is just that he had better devote his time to dream stuff up and create new games for the rest to play. It’s a dirty job but someone has to do it. This is what a dental consulting specialist excels at – coming up with new ideas to bring patients to your practice.
Manager – A dental consulting specialist is also a Manager. This is the executive who should be putting his dental consulting associates together and making strategic plans. He should not perform the physical work; otherwise he has no time to direct and get the work done for his clients, which is his job.
As mentioned above, every manager is, of course, some kind of a Goal-Maker as well. In fact all Managers, especially if they are dental consulting experts, have to be a bit of a Goal-Maker for the areas for which they are responsible in order to accomplish the goals set by themselves as well as the Goal-Maker.
They need to dream up or set goals so that the division they are handling knows where to go.
But all the goal setting outlined in a dental consulting campaign follows the big picture, which was dreamed up by the Big Boss.
The manager puts in place all the mechanics needed to achieve the dream. The manager should not be pulled down to the level of actually doing the work needed such as, seeing patients, phone calls, sales, administrative paperwork, etc.
He is there to make sure the horses are constantly in front of the wagon, well-aligned and that they are pulling in the right direction.
He is not here to do the actual job, not even handling costumer’s complains is his job (which again, does not mean that he probably and ideally is one of the best in all those functions). It is just not his job as a manager if you, the Goal-maker and dreamer, want a growing and profitable company, that is.
A dental consulting expert is not only a Goal-Maker who works with other Goal-Makers, he is the Manager as well because he has to direct his dental consulting team to help you achieve more patients for your practice so that you can attain more revenue and free time for yourself.
Workers–They are the people who actually do the work. Doing dentistry, typing, engineering, architecture, farming, drilling oil, even dental consulting associates, etc., all fall under the category of workers.
Maybe you can’t exactly dump all work overnight. Chances are that currently you are the dreamer and the Manager and the Worker. This probably results in many of your ideas, which look terrific in the evening, are not feasible in the morning when you get hit with management questions on the spot while being in the middle of a job which should be reserved for a worker.
Has that ever happened to you?
But for the business owner, who is usually also the Goal-Maker, you must work the hardest on becoming that Goal-Maker only.
Using Dental Consulting to Become the Goal-Maker
Make plans towards becoming a Goal-Maker, force yourself to have the time set aside to manage them so, that in the end, all you do is set the goals, which will get planned by the your staff as well as the dental consulting management team and completed by the employees.
Think how far you could get!!
First, you need to make time to be a Manager and then a Goal-Maker only – just do it!
Managing and Goal-Making happens to be better paid than doing heart surgery or any other “work”!!
That is because Goal-Makers and Managers can “duplicate” themselves. They can have “extensions”of themselves in the form of other workers, performing the legwork associated with their plans and according to their wishes.
A heart surgeon or any worker cannot duplicate himself – he is the only one that has to be there to do that legwork — and thus he will always make money only when he works, and will hardly ever have time to venture into other businesses or hobbies.
Setting your practice up so that you can become a ‘hands-free’ owner by looking into dental consulting services is going to be the only way to make lots of money without working more hours.
The most neglected job of all small business owners, especially doctors and dentists, is the job of a “Goal-Maker.”
Contact our dental consulting staff staff for a strategy custom-tailored to your practice.
Helmut Flasch
P.S: Executing dental marketing plans in the direction of increasing new patients through effective medical or dental consulting tools will boost your revenues tremendously by using dental consulting.
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